tina gorena

Fritos are great with chili but they have so much more potential. As we dove into food trends, we realized quickly how adding Fritos can take your dish to the next level.

Art Direction, Tina Gorena
Photography, Brielle Patton
Food Stylist, Alyssa Wernick

Stacy’s Pita Chip fall and holiday photoshoot for organic social

Art Direction, Tina Gorena
Photography, Chase Rodriguez
Food recipes/styling, Abby Murphy

Test shoot exploring color story and lighting

Art Direction, Tina Gorena
Photography, Mindy Byrd
Model, Nina Shaw

Santitas lifestyle photoshoot capturing everyday moments with family

Art Direction, Tina Gorena
Photography, Brielle Patton

Fun gifs and videos for various organic social posts

Off the Eaten Path photoshoot for organic social

Art Direction, Tina Gorena
Photography, Chase Rodriguez

Dream test shoot exploring color, textures and movement

Art Direction, Tina Gorena
Photography, Mindy Byrd
Model, Nina Shaw
Stylist, Mari Hidalgo King
HMU, Amy Bjork

Stacy’s Pita Chip summer photoshoot for organic social

Art Direction, Tina Gorena
Photography, Chase Rodriguez

Full branding suite for a local premium leather goods brand

Complete rebranding for JCPenney’s Modern Bride brand. Created distinctive stories for different types of brides with updated look and feel. Art directed and designed an engagement and wedding ring guide and was able to leverage those new images for all social channels and in-store displays throughout the year.

Art direction, Andres Tascon, Tina Gorena
Layout and design, Tina Gorena
Photography, Andy Klein 

Smartfood for everyone and all occasions— from girls night out to game day in, there's a flavor that fits the mood

Art Direction, Tina Gorena
Photography, Brielle Patton

Photoshoot for Imag!ne Snacks, delicious bite sized snacks for kiddos with wholesome, real ingredients.

Art Direction, Tina Gorena
Photography, Don Diaz
Stylist, Lisa Slusher
HMU, Susie Jasper

Supportive social posts with emphasis playing with your snacks. Brought to life with hand drawn illustrations.

Full wedding suite design for a fall wedding. Details include custom floral illustrations, custom postage, hand-lettering and pointed-pen calligraphy. 

Concept, design, handlettering and illustration, Tina Gorena

Fall photoshoot for Neiman Marcus online lookbook features

Art Direction, Tina Gorena
On-fig Photographer, Nick Prendergast
Stills Photographer, David Lyles
Stills Stylist, Jay Evers & Geovany Martinez

After Smartfood appeared in Olivia Rodrigo’s good 4 u music video, we created her a one-of-a-kind Smartfood bag to thank her for the feature and commemorate the moment. The back of pack lists her song titles along with some heartfelt messages.

Art Direction/design, Tina Gorena
Creative copy, Christi LaMarca

JCPenney’s Prom Night collection with the cast of Hulu’s Light As A Feather as well as a special feature with Sephora.

Art Direction, Tina Gorena
Location on-fig, Marie Greeson

Liz Claiborne spring photography shoot for Real Simple magazine and in-store graphics

Art Direction, Tina Gorena
Photography, Matt Hawthorne

Easter and Mother’s Day graphic illustrations and patterns for seasonal toolkit

Concept, design and illustration, Tina Gorena

Neiman Marcus, summer catalog

Art Direction, Tina Gorena
Photographer, Jeff Stephens

Philippe Starck x Fossil watch collaboration, in-store posters

Art Director, Tina Gorena
Photographer, Jim Wright

Rebranding of JCPenney’s loyalty program with fresh look and feel, including a comprehensive toolkit.

Concept and design, Tina Gorena

Major appliance campaign for JCPenney. Objective was to showcase the newest from Samsung and LG, while showing the closeness of family. These machines make life a little easier so you can spend time relishing those little moments.

Art direction, Tammy Booth, Tina Gorena
Photography, Don Diaz

Various packaging projects for limited edition Fossil watches and collaborations

Carefully curated vintage pieces and graphics for Fossil's "Long Live Vintage" campaign

Layout and design, Tina Gorena

Digest featuring Fossil’s top ten must-haves for the fall season

Design and stills art direction, Tina Gorena

Rold Gold recipe content for organic social

Art Direction, Tina Gorena
Photography, Brielle Patton